Glossary of terms
Here are a few simple terms
CPA: “Cost Per Acquisition” or “Cost Per Action”. Each advertiser in our network will pay you out a flat commission for making a sale through us. Advertiser A in Firelead might pay out a flat fee for completing a form. Advertiser B in Firelead might pay out a flat fee for a completed sale. Check each campaign for terms and conditions.
Offer / Campaign: A grouping of banners and text links for a particular advertiser
Creative: A banner, email, or text link to place on your website or newsletter.
CPL: Cost Per Lead - like a CPA offer, each advertiser in Firelead will pay out a flat fee for completing a lead.
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