Take advantage of the Firelead Media Buy Tool, which gives you a chance to compare what EPC or CTR you will need to generate increases in Revenue Earned.

Using either EPC or CTR calculate your campaign with zero revenue generated.

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EPC CTR

CTR Method

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EPC Method

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Increase your ROI by what percent: (?)

Then recalculate your revenue by increasing your ROI by whatever percent you desire.

CTR Method

EPC Method